Jack is really a storyteller and everything else rolls out from there. As a writer, its what he does. As a trial lawyer, its his most important tool. As a former CIA officer, the only way to truly motivate people is to connect and to tell them a story that they can feel viscerally. As a media analyst, what better way to make a point. In the end, he tries to captivate his audience about the world as much as he himself is captivated.